Latest news, happenings and announcements at BTBP


Date 8 th December 2024

Thank You for Visiting Us at COSMOPROF 2024 in Mumbai!

We would like to express our heartfelt thanks to everyone who visited our booth at COSMOPROF 2024 in Mumbai. Over the course of three inspiring days, we were excited to showcase our innovative AI technology and connect with industry leaders and professionals. The positive feedback and interest we received have been overwhelming, and we truly appreciate your support. We look forward to building on the connections made and continuing to push the boundaries of technology in the beauty sector!



Date 21 st November 2024

Brightex Bio-Photonics Files Patent Infringement Lawsuit Against L'Oréal USA.

San Jose, California – November 21, 2024  Brightex, a leading innovator in precision facial skin analysis, today announced that it has filed a patent infringement lawsuit against L'Oréal, accusing the global beauty and cosmetics company of unlawfully using its patented AI technology without permission. The lawsuit, which was filed in the Northern District of California (Case No. 5:24-cv-07919), seeks damages and an injunction to prevent further infringement.

The patents in question, U.S. Patent Nos. 9,542,595 and 9,842,358, granted on January 10, 2017, and December 12, 2017, cover systems and methods for providing personalized recommendations for cosmetic products. This AI technology developed by Brightex provides the ability to perform real-time facial skin tracking, precisely identifying the face and facial skin features in live videos or still photos, and it represents a significant advancement in the cosmetics and beauty industry.

“We are deeply committed to protecting our intellectual property and the innovations that make Brightex a leader in AI skin analysis and virtual try-on technologies,” said Raj Chhibber, CEO of Brightex. “L'Oréal’s actions represent a clear violation of our patent rights and undermine the hard work of our team. We are taking this legal action to ensure that our intellectual property is fully respected and enforced.”

According to Brightex, L'Oréal and Brightex previously had extensive business dealings, including Brightex’s creation of E-Diagnostic Platforms for two L’Oréal brands (La Roche-Posay and Garnier) and multiple technology demonstrations provided by Brightex at L’Oréal’s request. L’Oréal has subsequently released its ‘Skin Genius,’ ‘Skin Precision Analyzer,’ ‘E-Shade Finder,’ and ‘Virtual Try On’ applications for its various brands, each of which uses the AI technology within Brightex’s patents without authorization. Brightex first notified L’Oréal of its patent rights on May 23, 2022, and after unsuccessful attempts to resolve the matter amicably, the company decided to take legal action.

In the lawsuit, Brightex is seeking damages to halt the continued unauthorized use of its patented technology by L'Oréal. The company is also seeking treble damages due to L’Oréal’s willful infringement and additional damages due to the exceptional nature in which L’Oréal has engaged Brightex to learn about its technology only to utilize that technology without Brightex’s collaboration or consent.

“We believe that protecting intellectual property is essential not only for the success of Brightex but also for the advancement of innovation in our industry,” said Raj Chhibber. “This lawsuit underscores our commitment to maintaining a fair and competitive marketplace where all companies respect one another’s intellectual property rights.”

As of November 21, 2024, L'Oréal has not issued a public response to the lawsuit. The case is currently under review in the Northern District of California, and Brightex looks forward to a resolution that will ensure its intellectual property is respected and upheld.

About Brightex:
Brightex is a leading technology company dedicated to advancing skin care research through quantitative image analysis, reproducible high-resolution 2D photography and ultra-high resolution 3D models. Brightex’s systems are powered by artificial intelligence technologies that rely on a combination of machine vision and machine learning methods to extract abstract information from an image, including but not limited to detecting a face, the facial features, and the skin areas to be measured. Brightex continues to set the standard for excellence in skin analysis and real-time skin mapping. The company holds numerous patents in image analysis and algorithms for skin and facial detection and has earned a reputation for its innovation in these fields.

For more information, please contact: brightex@btbp.org



Date 5 th to 7 th December 2024

COSMOPROF INDIA MUMBAI 2024 EDITION

The B2B Show for the beauty industry in India.

Come visit us at Cosmoprof India Mumbai 2024 from 5th - 7th December in Mumbai, India at Jio World Convention Center at Booth No. J 01.

Patent granted technology.

US 8,884,242 B2 |
US 8,373,859 B2 |
US 8,155,413 B2 |
US 7,454,046 B2 |
US 8,804,122 B2 |
US 8,823,934 B2 |
US 8,861,863 B2 |
US 8,705,815 B2 |
US 7,840,064 B2 |
US 7,477,767 B2 |
US 8,131,029 B2 |
US 8,260,010 B2 |
US 9,542,595 B2 |
US 9,842,358 B1 |
US 9,986,913 B2 |


Date 7 th to 9 th December 2023

Thank you for visiting us at COSMOPROF INDIA MUMBAI 2023

The B2B Show for the beauty industry in India.

We have exhibited at Cosmoprof India Mumbai 2023 from 7th - 9th December in Mumbai, India at Jio World Convention Center at Booth No. J 01.



Date 7 th to 9 th December 2023

COSMOPROF INDIA MUMBAI 2023 EDITION

The B2B Show for the beauty industry in India.

Come visit us at Cosmoprof India Mumbai 2023 from 7th - 9th December in Mumbai, India at Jio World Convention Center at Booth No. J 01.

Patent granted technology.

US 8,884,242 B2 |
US 8,373,859 B2 |
US 8,155,413 B2 |
US 7,454,046 B2 |
US 8,804,122 B2 |
US 8,823,934 B2 |
US 8,861,863 B2 |
US 8,705,815 B2 |
US 7,840,064 B2 |
US 7,477,767 B2 |
US 8,131,029 B2 |
US 8,260,010 B2 |
US 9,542,595 B2 |
US 9,842,358 B1 |
US 9,986,913 B2 |


Date 6 th to 8 th October 2022

COSMOPROF INDIA MUMBAI 2022 EDITION

The B2B Show for the beauty industry in India.

Come visit us at Cosmoprof India Mumbai 2022 from 6th - 8th October in Mumbai, India at Jio World Convention Center at Booth No.N30.

Patent granted technology.

US 8,884,242 B2 |
US 8,373,859 B2 |
US 8,155,413 B2 |
US 7,454,046 B2 |
US 8,804,122 B2 |
US 8,823,934 B2 |
US 8,861,863 B2 |
US 8,705,815 B2 |
US 7,840,064 B2 |
US 7,477,767 B2 |
US 8,131,029 B2 |
US 8,260,010 B2 |
US 9,542,595 B2 |
US 9,842,358 B1 |
US 9,986,913 B2 |


Date 23 rd September 2020

BTBP DeepTag is now certified by Cytel Inc.("Cytel")

Cytel Inc.("Cytel") has reviewed the process of training AI tool named "DeepTag" for classifying skin features of human face.

View Certificate


Date 14 th April 2020

Carry out your clinical research with social distancing.

Contact BTBP to know more about Non Contact Measurement at a distance.



Date 8 th April 2020

If you're losing in-store sales due to mandatory business closure.

Keep your sales numbers consistent during this turbulent economy with BTBP's Technology.

Submit your digital requirements


Date 27 th to 30 th January 2020

Arab Health 2020

Come visit us at Arab Health 2020 at Stand #H1.H30 from 27-30 January 2020, at California pavillion, Dubai World Trade Center.



Arab Health 2020

Come visit us at Arab Health 2020 at Stand #H1.H30 from 27-30 January 2020, at California pavillion, Dubai World Trade Center.



Date 11 th and 12 th September 2019

BrighTex Bio-Photonics client Essentia exhibiting at makeyp New York show

Visit our client Essentia Beauty Concept provider at Makeup New York Center 415 at Booth 22 on September 11 th and 12 th , 2019

Check out our apps



Date 18 th July 2019

POND'S Launches World's First AI-Powered Skin Diagnostic Chatbot

New Skin Advisor Live (SAL) bot integrates rich clinical research data with diagnosis technology to take the confusion out of diagnosing common skincare concerns

SINGAPORE - Media OutReach - 18 July 2019 - Beauty brand POND'S today announced it is launching the world's first AI-powered skin diagnostic chatbot which, using a combination of advanced AI and skin diagnosis technology, will help consumers combat skincare concerns across four main areas -- uneven skin tone, spots, pimples and wrinkles.

The Skin Advisor Live bot, named 'SAL', embraces Google's highly superior neuro-linguistic programming and BrighTex Bio-Photonics's (BTBP) DeepTag skin diagnosis technology to offer consumers advanced skin diagnoses through an intuitive and fun chat.

Read more




Date 18 th July 2019

CTA Member: BrighTex Bio-Photonics partners with POND's

POND's, a personal care brand owned by Unilever, announced it is launching the world's first AI-powered skin diagnostic chatbot on social messaging app LINE in Indonesia. Skin will be analyzed by BTBP DeepTag's advanced AI technology. Using a combination of advanced AI and skin diagnosis tech, the chatbot will help consumers combat skincare concerns ranging from uneven skin tone, spots, wrinkles and pimples.

We congratulate BTBP a member and frequent California Pavilion exhibitor, who has had a continuous presence at Cosmoprof Bologna, Cosmoprof India and Cosmoprof Hong Kong.

Read more




Date 12 th June 2019

Meet us at Cosmoprof Show in Bombay Exhibition Centre, Mumbai. Hall : 4, Booth : A10, California Pavillion



Date 12 th June 2019

COSMOPROF INDIA MUMBAI

Come visit us at Cosmoprof India 2019 from 12 - 14 June in Hall 4, Bombay Convention & Exhibition Centre(BECE), Goregoan, Mumbai, India.

Booth number A10

View Floor Map


Date 3 rd April 2019

UPCOMING EVENT

Meet us at AI workshop in-cosmetics at Paris on April 3rd 2019.



Date 14 th Nov 2018

COSMOPROF ASIA 2018

Come visit us at Cosmoprof Asia 2018 from 14 - 16 November in Hong Kong at Booth No. 3G-E2E.



Date 13 th Nov 2018

COSMOPROF ASIA 2018

Come visit us at Cosmoprof Asia 2018 from 14 - 16 November in Hong Kong at Booth No. 3G-E2E.

Check it out

Experience it to believe it, View our app demos

View All App Demos


Date 26 th Oct 2018

in-cosmetics formulation summit

Come visit us at in-cosmetics formulation summit from 24 -25 October 2018 in London



Date 23 th May 2018

European Headquarters

BrighTex Bio-Photonics (BTBP) sets up its European headquarters in Toulouse, France.


Check it out


Date 2 nd May 2018

ISBS 2018

BTBP is a proud sponsor of the year ISBS 2018.


Here the latest study conducted with the Clarity 2D & 3D Research system.

Author: Michael Anthonavage, Director of Advanced Clinical Studies, Research carried out ar Clinical Research Labs, LLC, Piscataeay, NJ

View the Presentation

If you missed us at the show, here is our product line for this year.

Download Brochures


Date 19 th Jan 2018

Pond's launches Skin Advisor Live (S.A.L)

Pond’s launches Skin Advisor Live (S.A.L.), a personal, virtual skincare coach, guided by BTBP’s artificial intelligence, to help you identify your unique skin type and lifestyle to provide a transformative approach to skincare.


Check it out


Date 10 th Nov 2017

New wave of cosmetics personalization

1001 Startups names BrighTex Bio-Photonics,LLC as a top innovator in the new wave of cosmetics personalization. Mentioning BTBP's facial recognition processes and skin analytics data as critical insights required for ultra-personalization in cosmetics and wellness.


Check it out


Date 8 th Nov 2017

Dermalogica

Dermalogica harnesses BTBP's lip age decoder to help you learn more about the health of your lips.



Date 10 th Nov 2017

Machine Learning Driven Research

The state of California recognizes BTBP as a global leader in machine learning and business marketing solutions.

Check it out


Date 18 th Jan 2006

Recognized as one of the 5 innovative technologies by Reuters and CNET 2006/2007


Check it out